Founded by me, Andrea Smart a finance professional with over 20 years of commercial and strategic financial experience.

Originally from the North East, moving to London in the 90’s and then over to Sydney Australia in 2010 an then moved back to London in 2022.

Having started working in Engineering, Import/Export & Property, I decided to move into the Media, Advertising, Sports & Entertainment space,

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While at CCV we worked on brand creation for Celebrities including the launch of SYPS for Manchester based Rapper Aitch, including end to end creation, manufacturing, marketing of a fizzy water drink and scaling to get placement within retail and ecommerce through Amazon, Shopify and own brand website.

Working with SME’s, Multi-National / Global entities working in partnership with owner operators, local / regional and global CEO’s. I have UK, EMEA, APAC, & US experience.

This year I set up Trams (an ode to my late dad) to work with SME’s and Start-Up’s who may not be in the position to hire a full time CFO but still need that financial and strategic advice - offering to assist on a fractional basis with anything from 1 day per week / month to 2-3 days per week / month as well as on a short term project basis as required.

Drop me a line and we can see how I can help.